Frequently Asked Questions

Everything you need to know about Instalook

Last updated: April 30, 2026

Instalook is a virtual fashion try-on service powered by AI. Upload your photo and see how clothes look on you before you buy. Our technology creates realistic previews by merging your face with the model's face in product photos, helping you make confident shopping decisions.

Our AI-powered process is simple: 1. Upload your photo (make sure your face is clearly visible) and set it as your primary photo 2. Browse clothing items from supported stores 3. When Instalook detects a face in a product photo, a "Try On" button will appear 4. Click the "Try On" button to merge the clothing with your primary photo 5. Wait a few moments while our AI creates your try-on using your primary photo 6. View, save, or share your result Your primary photo is used to generate all try-on results. You can change your primary photo anytime from your account settings. The try-on button only appears on product photos where our AI can detect a person wearing the clothing, ensuring the best possible try-on results.

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