Frequently Asked Questions
Everything you need to know about Instalook
Last updated: May 19, 2026
Instalook is a virtual fashion try-on service powered by AI. Upload your photo and see how clothes look on you before you buy. Our technology creates realistic previews in one of two ways — either applying the garment from the product photo onto your personal photo, or merging your face with the model's face in product photos — helping you make confident shopping decisions.
Our AI-powered process is simple: 1. Upload your photo (make sure your face is clearly visible) and set it as your primary photo 2. Browse clothing items from supported stores 3. Instalook renders a button on the top left of every qualified image on the page. Click the button and the image will appear in the preview panel under the Selection tab 4. From the preview panel, choose how you want to preview the item: • Explore — swaps the model's face in the product photo with yours, great for quickly scanning many looks • Try On — renders the garment from the product photo onto your primary photo, great for a personalized preview 5. Wait a few moments while our AI generates your result 6. View, save, or share your result Your primary photo is used to generate all try-on results. You can change your primary photo anytime from Instalook chrome extension popup window.
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